Q: On a practical basis, what does the CoreWords philosophy mean?
A. Research suggests that the average reader doesn't read most of the time. Readers glance, skim, view, and jump around. A reader is often more likely to pick up an impression than remember information. Many readers are more easily persuaded by graphics or text devices, such as creative lists, quizzes and sidebars. CoreWords tries to make text interesting, compelling and memorable.
Q. Does I need help with a communications project but don't see the service I need on your site. Do you provide services not listed here?
A: Yes. I provide many custom services, ranging from editorial copy to training. If you don't see what you need on the site, simply contact me.
Q. So what does a project cost?
A. Like any creative project, it's impossible to spec out a one-fits-all price. But our overhead is low, and we're very cost-effective. We can often deliver home pages and sales letters for a few hundred dollars. The key ingredient in the fee is the amount of research time required. The more heavy-duty research we do, the higher cost. The more info and background you can provide (say, with existing material or a rough draft), the lower the cost.
