As I was reading the other day about Eastman Kodak Co.'s current problems, I remember the stories and ads from years ago about people who just "pressed the button" and let their Kodak cameras do the rest.
And I remember the story about the Xerox Co. engineers who designed the mouse and then figured that computer users would never use it. So they discarded it. I remember that Bill Gates picked up on the idea, but I also remember Xerox.
And I was eating some Planters peanuts the other day. And I remembered that the peanut design on all the Planters products was created by a kid from Virginia about 100 years ago.
All those trivial facts. Maybe every business, large or small, needs a "trivia inventory" - a collection of trivia, stories and imagery that can help prospective buyers remember ...
